ESTE ES EL LUGAR
Este es el lugar es una nueva marca empleador de Walmart diseñada para generar bienestar y desarrollar el potencial de sus trabajadores.
Se creó una marca empleadora con un relato potente, que tiene como propósito ser un lugar donde las personas desarrollen todo su potencial para vivir mejor y representar un nuevo estándar para el retail del futuro, diferenciándose como la única empresa global que potencia el valor de cada persona, para que desarrolle la mejor versión de sí misma y llegue tan lejos como se lo proponga. Se quiso representar una imagen de marca viva y positiva, reflejando calidez, soltura y cercanía a través del uso de tramas, colores vivos y tipografías rounded.
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